Nintendo Wii for Women in the UAE Essay Example | Topics and Well Written Essays - 2500 words

Nintendo Wii for Women in the UAE - act ExampleThis paper believes that Nintendo Wii should find a bracing commercialise, especially in a foreign market where it is not doing well yet. This paper presents a merchandise plan for introducing Nintendo Wii to women in the United Arab Emirates (UAE). The situation analyses willing provide the information on why Emirati and non-national women be attractive new market segments for Nintendo Wii. SITUATION outline This section will analyse the expertnesss, weaknesses, opportunities, and threats to Nintendo Wii. SWOT Analysis Strengths It is believed that Nintendo President and Director Satoru Iwata is a union strength because he has turned the company around with his support for innovations like Wii and DS (Schilling 2009). He is also a hardware innovator, which makes R&D in Nintendo a core competency also of Nintendo. Another company strength is its wide array of creative products. The company has led the video games industry since 2007, because of its intuitive and socially attractive games. Since 2007, Nintendo has regained its top 1 market status because of rethinking video gaming, making it more social, more intuitive, and physically engaging (Deshpande and Chua 2008, p.22). Nintendo Wii has become a blockbuster product, because of its ability to physically engage players, embedding them into the gaming experience in intuitive ways. Nintendo has a strong multinational video gaming brand since its Mario Brothers times. With its phenomenal Wii and DS consoles, persona and creative gaming experience is already equated with Nintendo. This brand equity can easily spill everywhere to other markets. Weaknesses Nintendos weakness is inventory shortage for its leading products Wii video game console and DS handheld... Center of discussion in this paper is Nintendo Wii and DS, the companys blockbuster products in the beginning of the twenty-first century. In 2006, Nintendos revenues are $5 billion, but a year aft er that, it jumped to $9 billion, a rise of 80%. From 2006 to 2009, revenues deport risen from $5 billion to $18 billion, which means that sales increased by 260%. For the past two years, however, sales are dipping as Wii, DS, and Dsi are approaching market saturation in the United States. In 2011, Nintendo sold 4.5 million Wii units, which is a far cry from its 2007 sales of 7 million-strong units, and which translates to a drop of 35%. This is not surprising also because of the short product lifecycle of video games consoles and gaming parcel, where new products, hardware and software alike, are produced every two to three years, sometimes even less. This paper believes that Nintendo Wii should find a new market, especially in a foreign market where it is not doing well yet. This paper presents a marketing plan for introducing Nintendo Wii to women in the United Arab Emirates (UAE). The situation analyses will provide the information on why Emirati and non-national women are at tractive new market segments for Nintendo Wii. The main target markets are Emirati women, although other women are included. The Emiratis continue to exact a conservative culture that keep women inside their homes, which hamper womens education, employment, and even exercise opportunities.