CW Essay Example | Topics and Well Written Essays - 500 words

CW - Essay Example The management has adopted the digital marketing system in which customers can quickly and conveniently look at all goods available and decide on which ones to buy. The online service launched facilitates this by enabling customers make their orders online and the goods delivered at their door step. This has boosted their sales specifically during the winter seasons in which people cannot move to the shopping center. This, in as much as it boosts the sales, has had its challenge in the expenses incurred during the delivery of small purchases to remote areas. In a bid to control this, the management encourages large purchases by offering promotions such as price cuts on large purchases made. Westfield has further increased its retailers to 140 and having over 300,000 products as a means of providing a variety of products to their customers so as not to allow them seek for other products from their competitors. This has enabled customers to compare a variety of products with those of their competitors in terms of price. The free shipping and returns offers have encouraged customers to shop without fear of having to use undesired goods after their delivery. This has increased their market share in the highly competitive business world. This, however, has called for employment of more staff members and training the existing employees on digital marketing. Westfield has also established a means of getting consumer feedback and desires by coming up with a social site of you-tube and face-book. From a list of 1,450 applicants, they chose an insider whose job is mainly to promote talks about shopping, smart buys, modern trends in fashion and the available offers and lifestyle (Dick & Merrett 2007, 308-318). He also responds to the customer queries and gives them direction on where to find relevant goods. This has enabled Westfield reach even a larger population