Advertising and promotion Essay Example | Topics and Well Written Essays - 3500 words

Advertising and promotion - Essay Example536). When it comes to a marketer, one of the virtually important aspects of his craft function is note value creation through the products or service that he is change, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from inviolable to firm. It may be about the features, price and other significant elements of the product or service. Marketing communication is a corporal term for all different types of messages that are used to establish a brand. The various communication modes are 1- Advertising It is non-personal presentation and promotion of mentations, goods or service by the marketer. Advertising is generally defined as spreading of information. 2- Sales Promotion It involves variety of short-term incentives to encourage trial or purchase of a product or service. 3- Events and experiences these are company-sponsored acti vities or programs designed to create brand related interactions, 4- Personal selling That is face-to-face interaction with one or more customers for encouraging the purchases. 5- Public Relation It involves programs designed to rear a product or service, 6- Direct marketing It is the use of mail, fax, telephone, internet etc to communicate with customers to make them assured of and to promote to purchasing a product or service (Duncan, 2004, p. 7- 12). The Process of Marketing communion Communication is transmitting, receiving and bear upon the information. When it comes to the marketing communication, the marketer or communication agency that has been assigned by the marketer attempts to take away an idea... The intention of this study is marketing communication as basically a marketing function by which business firms attempt to inform, persuade and remind consumers about the products that they want to sell to them. When it comes to a marketer, one of the most important aspe cts of his business function is value creation through the products or service that he is selling, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from firm to firm. It may be about the features, price and other significant elements of the product or service. Communication is transmitting, receiving and processing the information. When it comes to the marketing communication, the marketer or communication agency that has been assigned by the marketer attempts to transfer an idea or message to a receiver in a way that the receiver will be able to process the information being communicated to him. Though generally the marketer is the main source for grownup the advertising or conducting the promotion activities, more often them marketing department is looking for an agency or organization that can help them in advertising and promotion. Advertising and promotion industry con sist of hulking numbers of organizations such as Television channels, radio stations, new paper companies, film companies, websites and other firms that expedite bulleting or digital billboard advertising etc.