Delta Air Lines Term Paper Example | Topics and Well Written Essays - 2500 words

Delta aureole Lines - Term Paper ExampleToday the federation consists of a fleet size of 722 different passenger and cargo aircraft as well as more than 80,000 employees working across the world. Company has its major as dos at eleven airports and its 247 aircraft operate at 247 international routes (Delta Stats and Facts). By the end of 2011, Delta airline was enjoying a net income of $854 billion with its total assets around $43.49 billion (Delta Airlines Annual Report, 2011). After five years of operations, Delta Airlines got a contract from coupled States Post Office. This contract make the follow to shift its major set up from Georgia to Dallas. The play along shifted from Atlanta (Georgia) to Dallas on 5th August, 1934 and after seven years returned back to its parent city. With the passage of time, Delta Airline followed on growth strategy as in 1953, it acquired Southern Airways and Chicago. In 1972, it did acquisition with Northeastern Airlines as well therefore it ex panded its routes to get an edge over its competitors. Delta Airlines executed its growth strategy instead well till the end of 1970s. Due to transporting of more than 3.3 million passengers in 1978, the company was ranked No.3 in the industry however, the same year US government enforced the Federal Airlines Deregulations Act of 1978. The act lay a negative impact on Delta Airline and some other dominating companies and therefore set a base for Low Cost Carriers (LCC). Moreover, the airline industry was serenely affected by some(prenominal) factors in 80s and 90s. These factors included global recession of early 80s, rising fuel prices towards late 80s, and first disjuncture war in early 90s. Delta Airlines also affected by these, however, its strong management and infrastructure made it again at No.3 in position in the airline industry. This year it took around 67.2 million passengers to their destinations in different parts of the world. The company also generated revenue of about $8.5 billion. Along with its successful growth, one of the biggest achievements of the company is its employee reward system which enabled the company to maintain a high employee retention rate. CULTURE According to a survey conducted by J.D Power, Delta Airline has been recognized as the 2nd best airline company with comply to customer service. In 2009, the company won three awards of Business Traveler Magazine for the fourth sequentially year. These awards were given in the categories of Best Airline Web Site, Best Frequent Flyer plan, and Best Airport Lounge (PR Newswire). Due to its vast experience in air operations, the company has created warms dealings among its employees that have great retention as well as loyalty with the company. For example in 2006, pilots of the company got themselves away from a probable strike by accepting a deal with the organization in terms of their salary and other package. This willingly accepted agreement not only enabled the company t o accomplish about $280 million per year but also kept it firm with its routine operations. CURRENT operations By April 2010, the